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In December 2007, Arbaaz Khan and Arjan Bajwa were cast opposite Chopra. After confirming the principal cast, the media reported that Bhandarkar was having difficulty casting the male roles, including that of a homosexual clothing designer. Samir Soni and Harsh Chhaya were cast as the homosexual designers, and model Mugdha Godse was cast in a supporting role.

By 1800, all Western Europeans were dressing alike ; local variation became first a sign of provincial culture and later a badge of the conservative peasant. In the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats.

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The idea of unisex dressing originated in the 1960s when designers such as Pierre Cardin and Rudi Gernreich created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex wearability expanded more broadly to encompass various themes in fashion, including androgyny, mass-market retail, and conceptual clothing. The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing, influenced men to attend social gatherings without a dinner jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness, and the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style and with fabrics such as wool crepe, which had previously been associated with women's attire. The issues in the fashion industry never fall on any single person, brand, or company. That’s why we focus on using our voices to transform the entire system.

"Fashion," by contrast, describes the social and temporal system that "activates" dress as a social signifier in a certain time and context. Philosopher Giorgio Agamben connects fashion to the current intensity of the qualitative moment and to the temporal aspect the Greek call Kairos, whereas clothing belongs to the quantitative, what the Greek call Chronos. Whereas a trend often connotes a peculiar aesthetic expression, often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.).

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